In the heart of Fort Worth's historic Stockyards is a fast-growing, homegrown media tech company that is changing the digital advertising industry. Simpli.fi is disrupting traditional media buying by utilizing AI automation, machine learning, and integrated software to serve their clients. By providing cutting-edge technology like mobile ad geofencing, strategic localized ad buying campaigns, and a platform to connect business owners and advertisers, Simpli.fi has made reaching customers easier than ever before. Spencer Traver, Director of Content at Simpli.fi, shares insights on how their software solutions automate workflow for businesses, what he thinks the future of adtech looks like, and the latest rebranding efforts of the company.
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